I just Googled Pantene hair shampoo and according to Wiki, it first emerged in Switzerland, right after WW2 and was named after one of its ingredients, panthenol, which they describe as “the alcohol analog of pantothenic acid (vitamin B5)” – and who am I to argue with that?
However, they do not offer a pronunciation of panthenol. And that is what this is about.
The thing is, Pantene did not catch on until Procter & Gamble took it over in the Eighties – and proceeded to advertise the crap out of it on TV.
But instead of pronouncing it PAN-TEEN as you would expect, they went with PAN-TEN.
So at that time, on a whim, I rang their helpline (it was free) and asked the bloke (yep) who answered, why it was pronounced thusly.
I did not really expect an answer, but he explained that the reason was; it was a Greek word, where the final “e” was silent (like the “p” in pool).
Of course in those days – there being no Wiki – I accepted his answer (which I now realise he pulled out of his arse) without question.
Anyhoo, having escaped Britain fifteen years ago, I cannot say if Pantene is still being pronounced PAN-TEN there – but here in Thailand, the VO on our TV ads calls it PAN-TEEN.
But the reason I am typing this is that I just saw an American TV ad for it, where they enunciated it as …PORN-TEEN!
I do not plan to Google THAT…