Not those woofy, bitey, yappy things – but rather, Digitally Originated Graphics.
You won’t find the term on Wiki (although it is listed on Farlex as an acronym) because it is an INDUSTRY term.
It refers to the epidemic of graphics which nowadays infest the corners of our TV pictures, here in Thailand.
Ever since satellite and cable BEGAN, companies have placed a small, opaque logo in a corner of their picture, so that channel-hoppers knew who they were watching.
And in the West, this is largely still the case.
But over here in Thailand, the companies have gone NUTS.
DiggerVision are the worst offenders. If you tune into DiggerMovie right now, you will see a HUGE, SOLID, PERMANENT graphic – telling you it is Awards Month On DiggerMovie.
This year, given in previous years the major awards ceremonies were dotted around the various networks, some being MISSED altogether because no-one knew who had what – Digger decided to dig into his pocket and glom the rights to the LOT. The Oscars, BAFTAs, Globes and SAGs.
And having shelled out all that money, he wanted everyone to KNOW about it.
So he elected to PLASTER it all over the PICTURE for a MONTH.
The previous month, it was a CHANNEL NAME-CHANGE that occupied the space (which no-one cared about except HIM).
This in addition to the HUGE, SOLID, PERMANENT DiggerMovie graphic in ANOTHER corner.
And the TrueVisions (the local platform) one in yet ANOTHER.
Plus the title of the current programme – and sometimes, the NEXT one as well – occupying the REMAINING corner.
Add to that the subtitles graphics along the bottom – and HALF THE BLOODY PICTURE is obscured by one graphic or another.
And other channels are not exempt from this stupidity. In addition to the channel ident, currently running programme and platform ident graphics – little “cartoons” pop in DURING the programme, to tell us about that channel’s upcoming attractions.
Then there are those graphics – sometimes whole “mini-trails” – that come up during programmes’ credit sequences.
Which means that if you want to see which actor played a particular character in the piece you have just watched – you will have to go and look it up on IMDb, since the names have all been squeezed into a tiny space at the bottom of the screen and are WAY too small to discern.
And FORGET about the end title MUSIC some composer worked their arse off to produce.
Meanwhile, in Korea (the one that does NOT have a “Brilliant Leader”) the viewers have to endure a veritable FOREST of graphics. Not only the above-described ones – but also, great big legends telling you what is HAPPENING. All of the time.
If they left them off, you could SEE what was happening.
At the moment, this insanity has not caught on in the West. Certainly, end titles are often over-ridden by promos for the next programme – but once it STARTS, they mostly just place that small, opaque channel ident in one corner and leave it at that.
Obliterating half the picture with large, always-present DOGs has not happened to YOU just yet – but how much LONGER will you be able to enjoy this freedom?
Watch this space – or rather, the space on your television…