Remember those appalling video effects that were “fashionable” in the ’90s (a decade as devoid of style as THIS one) – like the one that “bent” the screen to look like you were sitting right up one end of the front row at the cinema?
And then the “grainy” look – designed to make a piece look amateur and “artsy”. Well now, the movie biz is doing it. I think it started with “…Spotless Mind”.
If you’re using film, you can do it in processing – you monkey with the fixing. But mostly they do it digitally. It produces stark colours and a “cheap” effect – possibly as a reaction against “glossy” Hollywood movies.
But the irony is – it costs MORE money to do it!